About Me

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Los Angeles, CA
Ilse Metchek, the President of the California Fashion association (CFA), created the organization in 1994, with assistance from the major financial and manufacturing participants of the region’s apparel industry. The CFA provides leaders of the Southern California’s manufacturing and textile community with the opportunity to share information about the business of conducting business in the current global economy.

Tuesday, March 26, 2013

The New Order of ‘Shopping the Market’

The New Order of ‘Shopping the Market’
Buyers are now shopping U.S. regional markets for product variety and fashion forward styling!

The road to international buying and selling seems to be paved now through regional markets and industry networks. Retailers are finding that the best way into the U.S. market may be through the discovery of regional preferences, rather than the New York Nerve center.

Regional markets, with temporary leasing deals and special promotions, offer a lucrative toe-hold, especially for international lines. The market groups, such as the Fashion District in Los Angeles, portray themselves as gentler alternative to New York, offering enhanced hospitality, convenience and access. Fashion Market Buildings offer temporary deals, where companies can test markets without committing to a permanent space. Receptions and fashion shows help to introduce them to buyers and sales reps.

Contemporary and international brands, with their distinctive styling, have already been discovered by U.S. buyers. The primary clientele of regional markets are the independent specialty stores, who clamor for lines that set them apart from the competition of the major mall-based retailers and their monthly ‘sales’. Retailers worldwide want direct routes to hot U.S lines to satisfy brand-hungry consumers. Truly, in 2013, retailers (particularly in the U.S.) want constant newness.

Teenage customers are the same all over the world; they want the looks on MTV, in magazines and on the internet. California’s large branded manufacturing sector showcases its strength in juniors, contemporary and denim categories, making it a natural draw for international accounts. Fashion apparel represents the largest manufacturing sector in L.A. and the second largest in California, with annual wholesale volume of more than $25 billion, according to current statistics from the Los Angeles Economic Development Corporation.

Fit, fabric and color differences are apparent in the different market regions. Heavy wools may work for cold climates, but buyers in the Sunbelt regions may never see even the lightest wool. California’s brands show lightweight fabrics, more color, updated styling, and much more variety.

International business has grown significantly for Los Angeles. The Fashion District draws buyers from 34 countries, including Asia, Central, and South America, and works with foreign delegations to bring in more global ‘partners’. The effort has intensified over the years, offering ever more temporary showcases and fashion presentations.

While the potential is undeniable, pitfalls remain. International lines see the U.S. as a pot of gold; they look for the big hit with a large order from major retailers, but do not take the time to establish credibility with independent retailers first. One hurdle they face is the different buying style of U.S. retailers. U.S. buyers, with many choices, initially place relatively small orders with a variety of lines.

Most companies builds their international sales through a network of agents, distributors, and licensing deals, along with e-commerce; also showing at trade shows such as Las Vegas’ MAGIC. Setting up business internationally can be tricky. There are so many issues; sizing, currency, freight, customs, government regulation, trademarks, etc. No one entity can take care of everything; - CFA has a network of people that can.

Part of the mission of the California Fashion Association is to bring international business to California. The CFA membership includes apparel and textile manufacturers, and related services, such as freight forwarders, package developers, marketers, lawyers, accountants, and bankers; all essential to domestic and international retailing.

Thursday, July 28, 2011

New Source for Information about the California Industry

"California Fashion Manufacturing (CFM)" is a new program and website developed and managed by the California Fashion Association. The goal is to develop opportunities for strategic alliances with Suuthern California apparel industry brand managers and local industry specialists.
...To continue reading, please click here.

Friday, April 29, 2011

HOT BUTTON ISSUES: What is Proposition 65?...an Update

HOT BUTTON ISSUES - California’s Proposition 65
More than 40 retailers, including Macy’s, J.C. Penney, Saks, Kohls, Sears, Dress Barn, Limited, H&M, New York & Co., etc. paid $1.7 Million in settlements in 2010 by entering into a consent judgment issued by the Superior Court of the California, Alameda County, and brought by the Center for Environmental Health (CEH). Payments from each defendant averaged $48K, with legal fees in the $30K range. In other cases, wholesale brand holders and distributors settled suits when they were found to be in violation.

What is Proposition 65?...an Update
Proposition 65 (Safe Drinking Water and Toxic Enforcement Act of 1986) is a law that imposes requirements for goods made, distributed or sold in the State of California. It applies to all businesses with 10 or more employees doing business in California, and is seen as the most stringent chemical control and consumer protection statute in the nation. The Proposition 65 list contains prominent industrial chemicals, additives and/or ingredients in common household and office products, toys, jewelry, foods, drugs, dyes, pesticides, solvents, as well as some trimmings attached to apparel. The listed chemicals may also be used in manufacturing and construction, or they may be by-products of production or combustion processes. Proposition 65 requires that any person exposed to one or more of the chemicals on the list first receive a warning that the state has determined the chemical in question may cause cancer, birth defects and/or reproductive harm.

Reasonable warning under Proposition 65 is defined to be “reasonably calculated, considering the alternative methods available under the circumstances, to make the warning message available to the individual prior to exposure. The message must clearly communicate that the chemical in question is known to the state to cause cancer, or birth defects or other reproductive harm…”
The warning message must include the following language:
“WARNING: This product contains a chemical known to the State of California to cause cancer.”
“WARNING: This product contains a chemical known to the State of California to cause birth defects or other reproductive harm.”

The warning may be by one or more of the following methods:
*Label or other labeling on product;
*Shelf labeling, hang tags, signs, menus, or a combination thereof; and/or
*A system of signs, public advertising identifying the system, and toll-free information services

Note: By label or sign, the warnings shall be prominently placed upon a product’s label or other labeling or displayed at the retail outlet with such conspicuousness as to render it likely to be read and understood by an ordinary individual under customary conditions of purchase or use.

ENFORCEMENT Proposition 65 allows private persons or organizations to bring actions against alleged violators of the Act on behalf of the “general public,” after providing notice to the California Attorney General and local prosecutors. If the Attorney General or local prosecutor does not take action within 60 days after the notice issues, the private party may then file a lawsuit. A business targeted by a bounty hunter for Proposition 65 enforcement will first receive a 60-Day Notice of Violation and Intent to Sue, which is intended to give the Attorney General and local prosecutor the opportunity to intervene in the action.

LIABILITY Failure to comply with Proposition 65’s strict warning requirements can lead to fines of up to $2,500 per day, per violation, with bounty hunters keeping 25% of the penalty amounts. Plaintiffs also are entitled to reimbursement of their costs of bringing a Proposition 65 suit, including their attorney fees, which is often the real reason private parties bring these actions. The majority of Proposition 65 claims are resolved through settlements (e.g., a consent judgment).

AVOIDING LITIGATION Effective compliance strategies begin with a thorough audit of a business’ operations and products to determine what, if anything, may be implicated by Proposition 65’s requirements. A business should assess whether it releases (environmental exposure), or its products contain (products exposure) Proposition 65-listed chemicals - even in trace concentrations. Although implementation of a compliance strategy will not necessarily immunize a business for past Proposition 65 violations of future enforcement actions, it will minimize the accrual of any additional potential liability from non-compliance.

Why so many settlements?
*Warning labels may be required for trace chemicals whose presence is unknown to the business at the time of sale. Thus, liability mounts before the business is aware of the violation;
*Plaintiffs’ lawyers are experienced at forcing settlement; and
*Trials are expensive and unpredictable

De (2-ethylhexyl)phthalate (DEHP)
Lead (Approximately 80% of all notices of violation in the past 12 months involved lead)
Polyvinyl chloride (PVC)

Upstream Indemnification
Monitoring trends in Proposition 65 litigations

Source: Presentation by Michael Fisher and Russell Allyn of Buchalter Nemer, July 2010

Monday, April 25, 2011

Fashion Action - Apparel Lawsuits Caught up in Legal Loophole - April, 2011

Voices on the issue of "Vexatious Litigation"

"These lawsuits succeed because they exploit a loophole found in Section 410 of the Copyright Act. The loophole creates an effectively 'unrebuttable' presumption that the plaintiff's copyright is valid."

Please click here to continue reading the CFA newsletter article...

Monday, March 21, 2011

Stolen Style: Learning Series: The Piracy Paradox

Stolen Style: Learning Series: The Piracy Paradox: "So, if you’ve kept up with the Monday Learning Series, we’ve mentioned The Piracy Paradox a lot in passing, but never gone into much dept..."